WHOPPER LOANS

Program Launch | Buzz Campaign

In true Burger King style, we used twitter to intrigue and prompt tens of thousands of responses from debt-burdened college graduates.

Why? As a surprise and delight stunt announcing the launch of Whopper Loans, a program on the Burger King App where you can enter to have your student loans paid off.

Agency: MullenLowe
Client: Burger King

Recognized by: Adweek, USA Today, The Atlantic, CBS News